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Master Guide to Optimize Your Site For Mobile Users: Era of Mobile Marketing

Posted by: Purushottam Thakur
Yes, this is the era of mobile marketing! As per a search engine based survey, there are over 80℅ of people around the globe who own a smartphone. And more than 60% people use their mobile devices to search something on the Internet. So definitely most of the Internet traffic come from mobile devices. If you are a blogger, website owner or search engine marketer, you should think twice before ignoring mobile users. Of course, you really care of your audience, customers or readers and you need to improve your blog for mobile users. Here are the tips, you should implement to make your blog mobile friendly and lift up for a better SEO (Search Engine Optimization).

If we talk about the Search engines such as Google, Bing, Yahoo, etc. They are now prioritizing and giving more heed to mobile-friendly websites and blogs. So it is very hurtful if your webpages are not optimized for smartphone users.

Let’s have an example: Just visit Google and search for a random keyword you like. There will be 10 results on the first page (if you have not made any changes in your SERP settings). Now go through each result on the first page. You will see the results; the highly mobile-friendly layout and mobile friendly blog would rank higher than non-mobile-friendly blog.
Read: Best Free Search Engine Submission Sites to Increase Your Traffic

Of course, this is not the only factor Google use to rank a website. There are some other important factors; such as quality contents, relevant backlinks, keyword research, etc. But as a good marketer you can't ignore mobile friendly SEO factor. So if you have not already; a great advice is “don't wait for the best time”, ameliorate your blog for mobile users as soon as possible. So that you can rank higher and improve your traffic for a better future of your blog or website.

How to Check, is My Blog Mobile Friendly?

There are lots of tools available online such as Google’s Mobile Friendly Testing Tool, Bing’s Mobile Friendly Test Tool, Think With Google, SEOCentro, etc. You can use any of these tools to test your blog or website. These tools will help you to know, how much time and effort you will need to fix your webpages for a better mobile experience. Most of these tools will let you know such problems like tap targets, unnecessary plugins, etc.

2 Ways to Make your Blog Mobile Friendly:

There are two thoroughfares, you can choose between to optimize your webpages for mobile users.

1. First Way: Responsive Layout & Design:
Responsive Layout & Design means, a webpage layout, designed to allow desktop webpages to be viewed in response to the size and dimensions of the web browser. This technique automatically adapts the layout by using proportion-based grids, fluid, CSS3 media queries (@media) and flexible images. You can use QuirkTools to test on different screen sizes while optimizing.

2. Another Way: Making A Mobile Version:
Mobile version means, a discrete version of a webpage, that is specially designed for a specific mobile screen. When a users visit a desktop site from a specific mobile screen, it redirects to the most appropriate mobile version of a webpage.

Responsive Design vs Mobile Version: Which is Better?

Each of these takes to display web contents in a mobile friendly manner. But main difference between Responsive Design and Mobile Version is:
Using a responsive design, your blog will have a single user interface for all the available screen. But with mobile version, you will have to make an independent layout and interface, dedicated to each targeted device or screen size users.

There are variety of devices with different screen sizes, densities and web browsers. How can you be sure that your design will work across the different display resolutions and screen dimensions?

Right, it is hard to cover all the different screen sizes. So the simplest strategy for mobile friendly webpage is to make it fluid. However, you can check highly used mobile screen sizes in your analytics, so that you only design for them.

Now you know well about these ways to make your webpages mobile-friendly. But there are some keys, you need to consider, before choosing a best method for your blog or website:
  • Type of users you are targeting or want to target.
  • The screen sizes and mobile devices your users use to view your site.
  • What type of contents you want and like to deliver to users.
  • Kind of experience and deal you wish to associate and concatenate with your brand.

Optimize all Web Elements as Possible for a Better Mobile Delivery:

Below are some tips to fix and interpolate most common non-optimized and unsuitable web elements. Fixing these can heal some problems related to delivering contents to mobile users.
  • Dislodge or eliminate installed render-blocking JavaScript/s on your blog or website.
  • Minify your HTML, CSS and JavaScript for faster loading time and increase HTML to text ratio.
  • Hide all the unnecessary used elements that don’t work well on mobile devices, such as high resolution/definition/large size images and flash animations
  • Optimize all the images for mobile devices by compressing and reducing its size. There are lots of tools available online, such as TinyPNG.
  • Fix all faulty redirects; considerably all of those, that redirect mobile users to the homepage URL.

How to do Better Mobile SEO to Improve your Visibility on Mobile Search?

You know the ways to make your blog mobile-friendly. When you done doing mobile friendly, don’t forget to test it on Google Mobile Friendly Testing Tool. Other than mobile friendly, there are some other factors you have to consider:
  • Search engines and its crawlers now takes users experience as a very important factor. So it is advised to regularly check your loading speed, 404 and related errors.
  • Optimize your webpages with relevant and most suitable keywords for users. You can use analytics to understand, which keywords are mostly used by your users. Google's Keyword Planner is a best tool I know to research new keywords.
  • Always use correct viewport and make sure you have enough space between your web elements, especially between links and buttons.

Conclusion & Final Word:

So that was all about optimizing your webpages for mobile users. These days, optimizing or making your blog for mobile is very important as having your blog at first place. You will be far better able to increase and engage your bystanders. What you say? Write us your views about the topic and feel free to ask anything about the topic.

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  1. Hi great post, I have come across a lot of general posts that talks about how to optimize a blog post. No- where I have seen a post with this detailed ideas on how to optimize a post for mobile. With more than 70% of people spending an average time of 3+ hours on mobile, its the ideal platform that we should focus.

    Latest post on Lucep:

    1. I am glad that you found it helpful. Keep visiting for more blogging tips..

  2. This comment has been removed by a blog administrator.


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